How to Do Keyword Research for Your Ecommerce Website: A Comprehensive Guide

ECommerce SEO keyword research

In the ever-expanding world of e-commerce, success hinges on your ability to effectively reach and engage with your target audience. One of the fundamental strategies to achieve this is conducting thorough keyword research. By understanding the terms your potential customers are using to find the products like yours, you can optimize your content, attract organic traffic, and ultimately boost your sales. In this article, we will explore the essential steps to conduct keyword research for your e-commerce website, with a focus on the niche of personalized gifts.

Understanding Your Target Audience

The foundation of any successful keyword research begins with a deep understanding of your target audience. Who are they? What are their preferences, pain points, and shopping habits? To answer these questions, you need to create detailed buyer personas. These fictional representations of your ideal customers will help you tailor your keyword strategy to their needs.

Creating Buyer Personas

Creating buyer personas is essential for tailoring your marketing and keyword strategies to match the distinct needs and desires of your target audience. Here’s why it’s crucial:

Precision in Keyword Targeting:

Buyer personas help you pinpoint the specific keywords and search terms your potential customers are likely to use, enhancing the relevance of your content and driving more qualified traffic to your site.

Personalized Content:

By understanding your personas, you can craft content that speaks directly to their interests, making your personalized gift offerings more appealing and increasing the likelihood of conversions.

Effective Marketing:

Personas inform your advertising efforts, allowing you to create compelling and targeted ad campaigns, which can result in a higher return on investment.

Improved Customer Engagement:

Personalized marketing resonates with customers, fostering stronger relationships and loyalty, particularly in the personalized gift market, where sentimental value is significant.

Let’s take Personalise gift ecommerce store as example for our keyword research process.


  • New Parents: A young mother searching for personalized baby gifts.
  • Couples: A couple in love, seeking unique gifts for each other.
  • Frequent Shopper: A returning customer interested in various photo gifts.

Creating these personas allows you to identify keywords that align with their preferences and requirements.

Understanding Profitable Keywords Related to Your Niche

Now that you’ve created your buyer personas, it’s time to identify the keywords that can drive potential customers to your e-commerce site for buying. Here are some keywords with their associated search volumes for our personalized gift niche:

KeywordsSearch Volumes
Personalized gift50,000
Custom mugs5,000
Custom blankets5,000
Photo gifts5,000
Personalized baby gifts5,000
Personalized blanket5,000
Photo mug5,000
Best friend gifts5,000
Gifts for couples5,000
Photo calendars5,000

Understanding Search Intent

Understanding intent is crucial in aligning your content with what the searcher is looking for.

Keywords can be categorized based on the searcher’s intent:

Awareness Stage:

This is the initial stage where potential customers are becoming aware of their needs or desires. At this stage, they are searching for broad, informative keywords like “Unique gift ideas for special occasions” to explore options and gather ideas.

Awareness Stage Keywords:

“Unique gift ideas for special occasions”

“Personalized gift inspiration for birthdays”

“Creative wedding gift suggestions”

Consideration Stage:

In this stage, potential customers have identified their needs and are considering various options. They use more specific keywords like “Compare personalized photo blanket prices” as they evaluate different products or services.

Consideration Stage Keywords:

“Compare personalized photo blanket prices”

“Best custom mugs for coffee lovers”

“Reviews of personalized jewelry options”

Transactional Stage:

At the transactional stage, potential customers are ready to make a purchase. They use keywords like “Purchase personalized baby blankets” to find the exact product they want and take action. These keywords often signal a strong intent to buy.

Transactional Stage Keywords:

“Purchase personalized baby blankets”

“Buy custom monogrammed wedding gifts”

“Order personalized engraved nameplates”

Segmenting Keywords Across Three Stages of the Funnel

To create a comprehensive keyword strategy, you should consider keywords at different stages of the sales funnel:

  • Top of the Funnel (TOFU): Keywords like “personalized gift ideas” are broad and attract visitors in the early research stage.
  • Middle of the Funnel (MOFU): Keywords like “custom mugs for couples” indicate more specific interest.
  • Bottom of the Funnel (BOFU): Keywords like “buy personalized baby gifts online” signal strong purchase intent.

Examples of Keywords for Three Stages

  • TOFU:
  • “Unique personalized gift ideas”
  • “Thoughtful presents for friends”
  • MOFU:
  • “Personalized anniversary gifts for couples”
  • “Customized photo calendar options”
  • BOFU:
  • “Order custom mugs with photos”
  • “Personalized baby gift shop near me”

Understanding Your Competitors

Analyzing your competitors is a crucial aspect of keyword research. Identify who your competitors are and evaluate their strategies, including:

  • The number of commercial keywords they target.
  • Content gaps you can fill with your content.
  • The strength of their backlinks and potential link-building opportunities.

Keyword Research Tools for Ecommerce Websites

There are several tools available to assist with keyword research. Some popular options include:

  • Google Keyword Planner: Provides insights into search volumes, competition, and keyword ideas.
  • SEMrush: Offers competitor analysis, keyword tracking, and SEO recommendations.
  • Ahrefs: Useful for backlink analysis and keyword research.

How to Use ChatGPT in Assisting Keyword Research

Incorporating AI models like ChatGPT into your keyword research can provide valuable insights and suggestions. ChatGPT can help you generate content ideas, analyze search intent, and even assist in brainstorming long-tail keywords.

Example prompts (use your niche keywords):

Content ideas: “Provide insights by explaining the keyword “Personalized wedding gifts'” is likely used for product ideas and purchasing, which informs the content strategy to include product listings, reviews, and buying guides.”

Long tail keyword ideas: “Generate long-tail keywords like “Personalized baby blankets for newborns” and “Customized baby name bracelets,” which can be less competitive and highly relevant to personalised gift niche.”

In conclusion, effective keyword research is the initial step of acquiring targeted visitor to an e-commerce website. Understanding your audience, creating buyer personas, identifying profitable keywords, and using tools and AI assistance are all key components of creating a comprehensive keyword research. These are the fundamental steps to improve your search engine rankings, drive targeted traffic, and ultimately boost your sales in the competitive world of e-commerce.

Leave a Comment