How to Rank Locally in Multiple Cities with One Physical Address?

Did you see many websites having multiple city landing pages to extend their service beyond their home location? But, how to do it with one physical address?

This article guides you to the right way to optimize your website for ranking in multiple location.

Local Pack Results and Organic Search Results:

46% of Google search results are based on local intent. Whenever people searching for service/products it serves local pack results with map and organic search results.

Local pack results are based primarily on relevancy, distance, and prominence. 93% of local pack results are local businesses which has the physical location near by. So, ranking on local pack results might not be possible, if you want to target your neighbor city. With optimized Google My Business listing, you can rank on local pack results within your city where you have the physical address.  Indeed, local pack results are dominated by local businesses. But you can rank on the organic search results.

Creating Multiple City Landing Pages (On-Page Factors):

Have a market research and competitor analysis before extending your service to multiple locations. Target 4 to 5 cities rather than microtargeting as all cities or suburbs.

• Website Architecture: Consider a website architecture before implementing the city landing pages. It should be in reach within one-page level.
• URL Structure: Structure the URL precise. The target location and service must be clear as much as possible in the URL.

 Eg: www.example.com/website-design-Melbourne

       www.example.com/website-design-Sydney

• Meta Tags: Meta Title tag and Meta Description tag must be optimized based on the target location and services. For effective meta tags use keyword variations and Call to Action in the descriptions.

Eg: Title: Best Website Design in Melbourne

• Header: Keep H1 header optimized with the main targeted keyword proceeded with h2, h3 and h4 with the sub-topics.

• Click Through Action (CTA):

Have CTA banner stands out of the background design. Give a direct message like Enquire now, Book Now, Free Consultation, Book a free Trail, etc, Place CTA’s at two places above the fold and end of the page.

• Why Choose Us: Have a unique content and Selling Point which makes you different from the competitors who is offering the same services
• Other Locations & Services:

Include other areas which you offer the same or different services

• Content: Content is the King always. Create unique content about the local entity found near your targeted city.  Have Generic Content like “Why Choose Us”, “Location and Services”, “FAQ” + UNIQUE Content particularly relevant and useful to your local visitors.
  • Can I have same content on all the city landing page?

No. Having same content/spinned content with slight modification in keyword to rank higher for specific search is consider as doorway pages which is unethical.

• Testimonials from local Clients: Initially testimonials from local clients might not be possible. Use special offers or free coupons to the target city to acquire local visitors.
• FAQ’s: Include FAQ section in the city landing pages. This helps the visitor to find the answers they are looking for very quick.

Think every city landing pages in a way you design your home page.

Multiple City Landing Pages (Off-Page Factors):

When On-Page is done 30% of work is completed. Another 70% work depends on the Off-Page Work. Think link building as brand building and reputation this helps to build the backlinks automatically.

1. Local Citations: As we’ve one physical location, local directories and citations will not help much in acquiring backlinks without local physical address. But still you can find few relevant local directories.
2. Local News Website: A sponsored post on the local news website helps you to create brand awareness.
3. Sponsoring Small Business: Help with specific skill sets to uplift non-profit community in the local.
4. Local Community Sites: Build your brand by connecting to local business authentically. This helps to gain links without even asking for it.
5. Hosting Community Events: Hosting events locally helps you to increase your brand visibility and an easy opportunity to get listed on the local news too.

Backlinks are still important and keep remember on quality is better than quantity of backlinks.

The whole point beyond building multiple city landing page with one physical location is not to go for targeting every city, instead focus only on handful of cities where your service is on demand by treating every pages as unique page providing quality content to the local visitors.